JOAN VIEWEGER

Location | Los Angeles, California

Joan Vieweger has been providing consulting services to the food and hospitality industries for over thirty years. Her projects include design, implementation and analysis of primary and secondary research, as well as strategic planning, market development and concept positioning analysis for over 30 years.

Joan’s body of work includes projects for full-service and fast food restaurants; hotels, resorts, themed entertainment venues; parks, airlines and cruise ships; supermarkets, specialty and convenience stores; in North America and Europe.

Joan was the Director of Sales and Marketing for NPD CREST, responsible for the sales and marketing of the company’s syndicated and customized research services. She was also instrumental in the development of the NPD CREST Target Market Development Network program—a management tool designed to identify and locate consumer demand on a national, market or site level for expanding restaurant concepts and food products.

Expertise:

Strategic Planning | Ideation | Market Research | Market Planning & Site Analysis

Education:

University of Wisconsin Milwaukee | Marketing and Business and William Rainey Harper College, Palatine, Illinois