NICOLE BOSWELL

Location | Miami Beach, Florida

Nicole Boswell began with a successful sales and marketing career with ExxonMobil. She later joined AMCI Global in New York and significantly increased the company’s revenue with her savvy for luxury brand event marketing. Her clients included Mercedes Benz USA, Ferrari Maserati USA, Volvo USA, Saks Fifth Avenue, Chanel, Sony, Sirius Satellite Radio, and more. She formed Blue Water Marketing Group, LLC in 2003, a restaurant concept and interior design studio. Using her knowledge of business and passion for cuisine, Nicole designed & opened many multi-million-dollar restaurants in the Caribbean & Miami. The locations included Marriott Hotels, boutique hotels, and standalone venues.

Her design style is refreshingly chic while balancing her clients’ needs and budgets with sometimes challenging environments. She works side by side with chefs and owners to create menus and food costs that exceed revenue goals. Nicole’s strength is in integrating marketing into the menu and ensuring the brand voice is felt in the restaurant design. Her 17 years in the business and global travels make her beyond a foodie, from truffles to donuts she finds a way to wow the palette.

She leads the team with vision and drive, crediting both attributes for her continued success. Nicole’s designs and menus have been featured on Bravo, Gourmet Magazine, E Entertainment, Ocean Drive and many other publications in both Miami and the US Virgin Islands.

Expertise:

Brand Development | Menu Creation | Commercial Interior Design & Buildout | Sales & Marketing Implementation | Revenue Analysis | Growth Strategies

Education:

University of Texas at Austin | BS Chemical Engineering
Landmark Leadership Education Series